The small variation: From 2009 to 2013, professional matchmakers JoAnn and Steve Ward managed VH1’s “Tough adore.” Over the course of six seasons, this mother-and-son duo presented their particular skill for encouraging, advising, and often providing possible check to individuals interested in love. When not in tv show business, the duo runs Master Matchmakers to help singles find a relationship through matchmaking and time young men looking for older mentoring. Master Matchmakers supplies customized information and vetted matches to singles nationwide. These days, the group has additionally innovated a mobile application labeled as appreciation Lab that authenticates the identification of a stranger before going on a night out together. In all respects of dating, the Ward household aids better truthfulness and depend on.


In 2003, Steve Ward believed he had been on their solution to becoming an investment banker. He had been 22, simply out of school, and planning to begin his profession, but first the guy chose to assist his mommy down along with her matchmaking company.

JoAnn Ward had a skill for coping with men and women, however with technologies. She was still using filing cupboards, along with her child planned to improve her to an on-line database and internet site. The guy envisioned it to be a simple job. After that, whenever a prospective customer questioned him for a male’s perspective, the guy conducted 1st intake meeting and started to advise fits.

The guy found making use of the client and matched this lady upon an initial go out. She and her big date hit it off and were shortly engaged as hitched. Steve’s very first introduction was actually a rousing success, and simply that way he had been hooked.

A second generation matchmaker and Chief Executive Officer at Master Matchmakers, Steve guides individuals toward fulfilling interactions with honesty and credibility. He’s well-practiced at giving guidance to singles. Alongside his mother, he co-authored a book labeled as “Crash Course in Love.” In most their efforts, the guy hopes to enhance the online dating experience for singles.

Master Matchmakers conducts face to face interviews and criminal background checks to completely learn consumers before giving them on a romantic date. Qualified coaches and registered therapists work as private coaches and a devoted group of full time matchmakers work side-by-side using these mentors assuring conscientious, hand-selected introductions plus customized guidance from many years of pro knowledge.

By using a commonly seen TV show, “Tough Love,” this small regional matchmaker broadened into an across the country boutique, serving singles throughout 50 says.

“we are dealing with board from around 20 to 40 new clients 30 days today,” Steve said. “We’ve matured into a complete size service able to assisting anybody who labors crazy.”

Today, by utilizing technologies to boost the dating lifetime of singles, Steve provides pioneered a mobile application also known as adore Lab, that’ll validate a person’s picture, authenticate their particular identification with your own expertise quiz or cell phone lookup, and manage a criminal record search too.

“in a day and time of meeting over cellular very first regarding dating, we designed adore Lab to provide depend on as a service toward entire relationship sector,” Steve demonstrated, “but for those finding a high-touch, personal experience we’re going to consistently offer the best-in-class, private coaching and pro matchmaking solutions.”

Steve and JoAnn Honed Their Date Coaching Via “Tough Love”

Upon signing up for Master Matchmakers, Steve made use of their business instinct, social instinct, and flair for informing it want it is always to display all of that a matchmaker may be and carry out. This is why, the guy and his awesome household soon garnered much publicity and interest, culminating in VH1’s reality television show “Tough fancy,” which ran for six months.

From 2009 to 2013, Steve with his mother hosted and created this tv show about singles and partners in various phases of internet dating and commitment crises. They’re clear-cut people that understand how to get effects.

“thanks so much for directing me across the ‘dating journey’ that led to Ryan. We have been so pleased. The guy includes a great deal to my entire life that I would personally struggle to create alone. I never ever believed in soulmates before, but kid in the morning We a believer now!” — Maya, a Master Matchmakers client

After period one, Steve acknowledged the helpfulness of a really love bootcamp, of hearing from an individual who will tell you the truth about your self and your interactions. The guy made a decision to add a night out together training solution to check and bolster their particular matchmaking.

“We desired to supply alternative ways that we’re able to add value to your relationship,” the guy informed all of us. “We started to develop an application that individuals believed was actually very unique and tailored, on the basis of the strategy we had been recognized for: hard love.”

The popularity of the tv screen tv series together with development of the online world at the time permitted Master Matchmakers to syndicate their particular services all over the country.

Date Coaching, Matching, and Vetting for individuals in every 50 States

Master Matchmakers changed quite a bit since 2003, when uploading and transmitting images via a computer had been tiresome and troublesome. In those days, it actually was a market requirement that matchmakers wouldn’t show their customers photos regarding prospective big date. The consumer had to trust their own pro assessment of elegance and being compatible.

Now technological improvements allow Steve and his group to delve much deeper and supply much more than a photo. Right down to the final information, these matchmakers want to know every little thing to generate the best match. An entire bio and history check is common operating procedure for this exclusive matchmaker.

Bringing personalized solution for the whole country, the Ward family members can assist hundreds of qualified singles get the person of their dreams.

An egalitarian matchmaker, Steve rejects the idea of an antiquated enterprize model where guys pay excessive rates to meet women that shell out absolutely nothing. Master Matchmakers treats women pretty and pleasantly.

“I cater to a top-quality lady,” Steve stated. “we serve women who are highly driven, effective, attractive, knowledgeable, and looking to fulfill their equal or better.”

Date Coaching

In their date mentoring, Steve throws an emphasis on recognizing possibilities and being prepared for performing on them. The guy promotes self-awareness, perhaps not self-consciousness. The guy covers moving the paradigm and getting rid of self-imposed obstacles so the client is ready to fulfill “one.”

“My personal coaching gives them the opportunity to maximize the possibilities that come their way also to observe those options,” he demonstrated. “i am a numbers man, so it is exactly about frequency and readiness.”

The guy and his awesome staff of informed coaches satisfy face to face to spot habits, break terrible routines, to make an agenda based on how to find, form, and sustain a fantastic commitment. It’s no wonder their website talks of big date coaches as “the sword and shield in your relationship.”

“usually we simply manage assisting folks broaden their own thoughts,” Steve stated, “to try and start thinking about precisely why it could work– perhaps not why it’s not going to work.”


These matchmakers suggest for you personally. Their job will be organize introductions with suitable and vetted people. Consumers concur upon a certain number of introductions beforehand, while the matchmakers develop a tailored approach backed by decades of experience within the matchmaking video game.

“we are very tactical about any of it,” Steve stated, “and then we provide feedback along the way. We allow the client real positive feedback which they wouldn’t get any means.”

Master Matchmakers simply take their particular time interviewing and having knowing their clients in order to make better matches. The idea, Steve stated matter-of-factly, is to find rid of your client by pairing them up with a compatible match.

Occasionally what this means is offering some guidance (or a strongly worded truth check) to customers. The attitude on the solitary is equally as vital just like the individuality regarding big date.

Also important, Steve informed us, could be the power to speak reasonable objectives. “i have learned over time to walk a superb line between providing someone desire and providing somebody delusions.”

Background Checks

Before dealing with any customer, Master Matchmakers completely investigates that person’s back ground. This includes from social media marketing users to criminal history. The team provides a great deal of data at their unique disposal to make certain that almost all their customers take the up and up.

“By far and out, we possess the greatest level of direct access to controlled information — a lot more than other matchmaker in the united kingdom,” Steve boasted. “We’re generally, for many intents and purposes, exclusive investigators.”

Master Matchmakers merely signifies people after vetting their unique history. Anybody who signals on agrees to these types of an arrangement. Fostering rely on and honesty, these matchmakers make certain their clients are upstanding individuals worth becoming matched. This excellent function provides team a competitive advantage for singles trying to find some additional security and detailed study.

“We’ve integrated most innovation throughout the last several years,” Steve mentioned. “which allows us to do all of our jobs more efficiently and a lot more successfully than many other matchmakers out there.”

Love Lab Uses criminal record checks to Keep Daters Safe

Recently, Steve has had on a bold venture, creating a dating source for singles. He’s taken the confirmation technology employed by Master Matchmakers and condensed it down into a mobile app called enjoy Lab. Now anybody can use the internet to confirm the identification of a night out together before conference directly.

This is certainly an essential item for singles who place on their own in danger by going on a date with someone they don’t really know.

“We would like to come to be a service,” Steve explained, “to make sure that dating users and simply assist individuals get more importance out-of these programs and services.”

Really love Lab utilizes Master Matchmakers’ vetting ways to bring the current dater some peace of mind. Before you go on a date, people can login discover if someone else is actually whom they promise becoming (and the things they state they appear to be).  This cost-free mobile application was launched in Sep 2013 and also already been increasing their reach from the time.

“We’re in the middle of an evolution in our product,” Steve said. “we need to come to be an unbiased verification service for the entire relationship business.”

The app allows users self-verify their very own identity and look upon the identity of someone otherwise. Shortly you’ll be able to enter a telephone number, current email address, or login name associated with a Love Lab profile to find out if some one you came across online had been confirmed. Everyone else must validate their own details. It is possible to validate the pictures, by way of example, by firmly taking and posting an instant selfie to Love Lab definitely measured and versus your profile pictures for likeness.

With an extensive and scrupulous confirmation process, these internet dating innovators aspire to make an item that decreases the dishonesty, fraudulence, and threat widespread in online dating sites.

“I’m not so worried about generating a lot of cash straight away. I am truly trying to build something that people are going to want to make use of and advise — and something that eliminates a really significant problem.”

The Master Matchmakers Team has actually a Close-Knit, group Feel

Master Matchmakers is actually a family-run company. JoAnn Ward may be the President, the woman son will be the Chief Executive Officer, along with her child could be the Executive Director of Client Relations. Several of their own matchmakers and go out coaches have already been because of the organization for years and are usually profoundly dedicated to the prosperity of every customer.

“We operate Master Matchmakers like a family group. There is an extremely boutique-style method,” Steve demonstrated, incorporating, “My mom features constantly mentioned that the one thing that technologies can not change is quite private service.”

JoAnn has a radiant personality that establishes the tone for company all together. The Ward family is all about telling it enjoy it is and helping individuals when you are direct.

“We take an equal share on the responsibility inside the business,” Steve said, “but she’s even more taking part in production the success within client’s lives.”

Lately, Steve has brought more of one step straight back from client strive to concentrate on the continuing growth of the Master Matchmakers business and development associated with the prefer Lab program. The guy lets their mom take the reins throughout the client area, while they do not usually agree concerning the proper strategy.

“we now have disagreements regarding all of our consumers everyday in fact,” he stated good-naturedly. “Whenever we disagree, though, i let her win because we made a package in the past that she’d have last say for the matchmaking business and I might have final suppose on activity undertakings.”

That agreement seems to-be beneficial to all included â€” this mother-son group scales one another over to give daters personalized support and technical ease.

Achievement is actually calculated by How Pleased the Clients Are

Over the years, Steve has seen a lot of achievements tales of pleased lovers whom came across, bonded, and discovered really love using Master Matchmakers. Their customer product reviews web page is full of reviews from satisfied customers.

“I would like to genuinely believe that 99% of the people exactly who retained me would do everything once more,” the guy said, “and that I’m proud of that.”

He informed united states about a specific girl who was smart and effective in demand for some direction in her sex life. Steve got the girl on as a customer and began coaching the girl are a lot more open-minded. He matched her with some unmarried men but hadn’t discovered a fantastic fit.

To get understanding of her character, Steve requested the girl to supply a personal research page. The woman feedback amazed him. “She thought comfy adequate to go to an ex who had been already remarried,” he recalled. “She actually opened up to him and acknowledge that she is experiencing this experience, doing a bit of soul-searching and reflecting about what she could carry out in another way to generally meet ‘the one.'”

The woman ex finished up supplying the lady pathway back to really love. The guy proposed she meet a buddy of their. The catch had been this particular buddy lived in Seattle while she stayed in nyc. However, she’d been coached become open-minded to possibilities, thus she approved give it an opportunity. After a number of winning times, she wound-up moving to be closer to this guy, who’s today her fiancé.

“She gave me this gorgeous testimonial for conference this individual,” Steve mentioned. “The fact that i really could ultimately influence some one in order that, also without launching her to ‘the one,’ she still credits me personally — for me, that will be something you should be happy with.”

Master Matchmakers Blends individual provider With Technology

Instead to become an investment banker, Steve Ward features utilized their abilities as an entrepreneur, spokesperson, matchmaker, and go out advisor to move Master Matchmakers inside technological age. Their particular freshly created application, enjoy Lab, may be the next thing in providing singles a secure dating atmosphere with full criminal background checks.

“We’re in a position to look into some people’s history extremely completely — a great deal more thoroughly than any some other matchmaker available,” Steve stated. “I’ve essentially shrunk that technology into appreciation Lab, but Master Matchmakers however utilizes it for the clients’ reasons besides.”

With upfront advice, hand-picked suits, and verified dates, Steve appears to corner the market industry on matchmaking from start to finish.

“the focus is truly being able to provide beneficial methods to people in entire dating ecosystem,” he said. If the large praises of their former clients are any indicator, he is already been tremendously successful to date.